Sales Enablement Certification
Sales Enablement Certification
testRigor Ideal Customer Profile
| Industry | Ecomm, Retail, EHR, EdTech, HealthTech, Insurance, FinTech, ERP, Software Dev* |
|---|---|
| Geography | USA, Canada, UK, The Netherlands, Belgium, Luxembourg, Europe, Australia, Singapore, LATAM, India (Karnataka, Telangana, Maharashtra, Delhi-NCR, Tamil Nadu, inbound only) |
| Size Could be revenue, employees, or locations |
Mid Market (100-999 EEs, $50M - $1B) Enterprise (1000+ EEs, $1B+ rev) SMB, 40+ employees (confirm the budget, they should be able to afford $20K a year) |
| Budget | Confirm if SMB, Government, or Enterprise |
| Using Which Product(s) | Integrated Test Case Mgmt (TestRail, XRay, Zephyr, Azure DevOps), Using Multiple Tools to solve QA, Legacy Open Source Tools (Selenium, Playright, Appium, Cypress, etc) |
| Pain Points | Test Automation Coverage <70% (Ideally <40%), High Maintenance, Slow releases, Manual testers can't build/fix tests, Product owner/managers doing testing, Not enough time, Devs taking too much time to fix bugs, Can't do cross-platform testing, Too much time to build tests, Maintaining infrastructure, Too many bugs, Costs too high. Customer flow not smooth |
| Types of Roles on the Team | QA/testing leaders when empowered by CTO, CTOs/CIOs/CEOs, QA Managers/Directors, VP/Dir of Eng/Software dev, Eng Mgr, Product Managers/VPs |
| Notable Attributes | Looking to incorporate AI/GenAI to the test creation process, need UI, frequent UI changes, recent re-organizations, need to test multiple environments, need resources to run testing, need testing knowledge, relying too much on manual testing |
